• Lead the development and execution of innovative PR strategies to elevate the brand’s global presence.
• Build and maintain influential relationships with key media outlets, KOLs, and industry leaders.
• Oversee crisis management efforts to safeguard brand reputation and public trust.
• Monitor market dynamics and competitors’ PR strategies to stay ahead in the industry.
• Supervise the production of press releases and other communication materials to boost media coverage.
• Advise senior management on PR strategies, aligning efforts with the company’s strategic goals.

• 透過分析數據，與客戶溝通產品和整體媒體策略，並提供建議方向和可行方案

• Google Ads 、Facebook、LINE lap、Microsoft Bing等廣告操作投放及優化分析

• Google Analytics 廣告成效追蹤與分析

• 媒體報表與結案製作

• GTM與廣告程式碼設定

• 其他主管交辦事項

主要對家具 電商 醫美 寵物 母嬰用品

• Build and maintain relationships with media, journalists, and influencers to secure positive coverage.
• Create and distribute press releases and PR materials for events and charity activities.
• Develop content for print and digital media, and manage media inquiries and interviews.
• Oversee PR events, including press conferences and product launches.
• Prepare multimedia presentations and manage spokesperson appearances.
• Ensure consistent messaging with internal teams and handle crisis communication.
• Work with the social media team to boost the company's online presence and manage the PR budget.

• 透過分析數據，與客戶溝通產品和整體媒體策略，並提供建議方向和可行方案

• Google Ads 、Facebook、LINE lap、Microsoft Bing等廣告操作投放及優化分析

• Google Analytics 廣告成效追蹤與分析

• 媒體報表與結案製作

• GTM與廣告程式碼設定

• 其他主管交辦事項

主要對家具 電商 醫美 寵物 母嬰用品

1.       訂定品牌短中長期發展與經營策略，制定品牌宣傳企劃以提升品牌知名度，帶動業績

2.       規劃並建立營運管理制度

3.       熟悉餐飲業營運管理流程，並具備餐飲商品開發經驗

4.       負責品牌經營、年度預算與成本控、媒體與公共關係管理、行銷活動管等，並進行營業效益分析，達到業績目標

5.       具備產業敏銳度，可進行產業觀察、市調、分類與分析

6.       規劃品牌線上線下宣傳活動，數位廣宣品控管，並帶網路銷售績效

Responsibility：

1.       Brand Communication Specialist, focusing on brand rejuvenation.

2.       Insightful about the health and beauty industry.

3.       Collaboration across departments and regions.

4.       Coordinate interdepartmental projects.

5.       行銷廣告 > 品牌宣傳及媒體公關人員／主管