【Leading FMCG Group】PR Head

Client Description

• A global FMCG leader with high brand recognition, known for innovation, sustainability, and premium products.

• Lead the development and execution of innovative PR strategies to elevate the brand’s global presence.
• Build and maintain influential relationships with key media outlets, KOLs, and industry leaders.
• Oversee crisis management efforts to safeguard brand reputation and public trust.
• Monitor market dynamics and competitors’ PR strategies to stay ahead in the industry.
• Supervise the production of press releases and other communication materials to boost media coverage.
• Advise senior management on PR strategies, aligning efforts with the company’s strategic goals.

• Minimum of 8 years of experience in public relations, brand management, or marketing, preferably within the FMCG industry.
• Proven ability to lead teams and coordinate cross-functional collaboration effectively.
• Innovative mindset, able to swiftly adapt to market shifts and devise creative PR solutions.
• Ability to manage and prioritize multiple projects in a fast-paced, high-pressure environment.

• Bachelor’s degree or higher in Public Relations, Marketing, Communications, or a related field.