Whitepaper test

The staff is the best publicity

The purpose is to make the brand equity of the company more attractive to customers and other external parties!

All companies want to build brand equity, the main purpose is to make the company more attractive to more customers and other external parties.
Until recently, companies have started to realize that brand equity can also attract talent. If the human resources departments are willing to
the times, and start thinking related programs, can thereby changing the company's previous model.

In the past, the role of human resources departments are deeply narrowly, responsible for recruiting talent, and manage employee-related Hangzhengshiwu.
And now, the role of human resources closer to "inspire, interactive publicity." MLA human resources departments are no longer dealing with simple
single recruitment affairs, but to tell you the organization is the best in the workplace, thus build brand equity to guide job seekers
to apply for jobs out of the company. Building the company's brand equity, simply, is to make people talk about the advantages of the company. The most suitable person to do this it is a current employee. These people not only the most well-known company's internal work, is the most credible group. For the company posts offered and worked for many years in the company's staff, outsiders can easily see employees as of the same country, but then received a message of doubt. So, how to inject the message it? The beginning, to establish appropriate between the company and employee communication channels.




 

In this way, companies can inject employees unique knowledge, beliefs and abilities. The benefit far more than improve student
productivity and profits. Companies can develop strong community among employees, so that employees feel their job role full
foot with confidence. Through open communication and create an atmosphere, employees can feel that they are able to play to our strengths, not only to participate in the public
business policies set by the Secretary, but also work together to create success. Want to listen to Cyril Stahlmann human resources director Razer (Razer) Google's senior vice president of human operations and cut Laszlo Bock from a human resources point of view the description of the brand equity it? 

 

More Articles focus on carrying:

• 64.5% of job seekers believe they know the company will help recruit the page
• Human resources to influence brand equity, the most direct way is to create a unique work experience, job seekers and current
  employees both by play
• Attention seekers through experience, career management and employee involvement, human capital can play a key in the establishment of the brand
  role, to create a job-seekers will flock environment