【Retail Group】Marketing Director/Manager - 行銷廣告
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【Retail Group】Marketing Director/Manager

Location 信義區 / Xinyi District
台北市 / Taipei City

Job type 正職 / Permanent

Remote Job available

Salary to

Category 行銷廣告 > 廣告企劃主管

  • A large domestic retail conglomerate with a well-established organizational structure and clear growth potential.
  • The role is challenging, requiring cross-departmental collaboration and leveraging marketing strategies to optimize operational performance.
  • The company is actively undergoing digital transformation, investing significant resources, and placing a strong emphasis on marketing performance.


  • A leading domestic retail conglomerate with a dominant market share and substantial industry influence.

Responsibilities

  • Develop and execute brand marketing strategies, ensuring alignment with company objectives.
  • Analyze market intelligence, conduct business development analysis, and monitor industry trends.
  • Guide and coordinate marketing strategies across departments for seamless execution.
  • Optimize marketing strategies, budgets, and talent development to enhance effectiveness.
  • Integrate online and offline channels, lead promotional campaigns, and strengthen brand image.
  • Design and implement digital marketing strategies to improve advertising effectiveness and performance.

Experience

  • Industry Experience: 10+ years in marketing management within consumer goods, retail, FMCG, or consumer electronics, with experience in brand strategy for large retail/service groups and expertise in online/offline sales models and revenue targets.
  • Team Management Experience: Led teams of 20+, with 10+ years of experience in marketing and PR strategy, driving team performance to achieve goals.
  • Professional Skills: Strategic thinker with change leadership, cross-departmental collaboration, and strategic influence capabilities.
  • Personal Traits: Results-oriented, creative, socially skilled, and market-driven with strong business insight.



Education

 
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Reference number JN -112024-137557

Contact Details

Date Posted 12/11/2024 6:23:00 PM

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