●     Nutrition Information Promotion: Create and manage health- and nutrition-related marketing content, including articles, social media posts, newsletters, and promotional materials.

●     Event Support: Plan and participate in health seminars and events to educate customers on proper nutrition concepts.

●     Product Support: Provide nutritional insights for products and answer customer or partner inquiries regarding nutrition-related concerns.

●     Data Analysis: Collect and analyze market and competitor data to deliver nutrition-oriented marketing recommendations.

●     Cross-Department Collaboration: Work closely with marketing, sales, and product development teams to ensure professional and consistent nutritional messaging.

●     Community Management: Engage with the community on X (formerly Twitter), Reddit, and Discord, fostering discussions, addressing inquiries, and maintaining a vibrant atmosphere.

●     Content Creation: Write compelling Web3-focused content, including industry insights, trending topics, and thought leadership articles to maintain active engagement.

●     Website Management: Oversee website content strategy, including SEO optimization and impactful copywriting to drive traffic and conversions.

●     Market Feedback Collection: Analyze community feedback and deliver actionable insights to relevant departments to refine products and strategies.

●     Data Analysis and Reporting: Monitor key metrics and deliver detailed reports to optimize community and marketing strategies.

• Create and execute strategies to optimize client engagement and boost revenue growth.
• Cultivate and sustain long-term relationships with senior client stakeholders.
• Oversee contract negotiations and manage agreements for mutually beneficial outcomes.
• Partner with internal teams to deliver customized solutions that meet client needs and business objectives.
• Analyze client performance and market trends to uncover new opportunities for growth.
• Regularly report on account performance, aligning strategies with company goals and senior management priorities.

• Lead the development and execution of innovative PR strategies to elevate the brand’s global presence.
• Build and maintain influential relationships with key media outlets, KOLs, and industry leaders.
• Oversee crisis management efforts to safeguard brand reputation and public trust.
• Monitor market dynamics and competitors’ PR strategies to stay ahead in the industry.
• Supervise the production of press releases and other communication materials to boost media coverage.
• Advise senior management on PR strategies, aligning efforts with the company’s strategic goals.

• Develop and execute e-commerce strategies to drive growth and profitability.
• Oversee online operations, including inventory and customer service, ensuring efficiency.
• Track sales metrics, analyze performance data, and enhance profitability.
• Collaborate with internal teams for cohesive sales and marketing strategies.
• Create annual e-commerce plans and marketing activations based on market trends.

• Develop and execute brand marketing strategies, ensuring alignment with company objectives.
• Analyze market intelligence, conduct business development analysis, and monitor industry trends.
• Guide and coordinate marketing strategies across departments for seamless execution.
• Optimize marketing strategies, budgets, and talent development to enhance effectiveness.
• Integrate online and offline channels, lead promotional campaigns, and strengthen brand image.
• Design and implement digital marketing strategies to improve advertising effectiveness and performance.

Responsibility：

1.    年度行銷策略與預算規劃：制定年度行銷策略，編列預算並進行費用控管，優化資源運用

2.    流量渠道規劃與專案管理：規劃流量渠道，管理專案時程，並進行成效追蹤與分析，確保活動有效執行

3.    檔期活動與媒體宣傳規劃：擬定檔期活動與媒體宣傳策略，提升品牌曝光度與客戶參與度

4.    會員經營策略：深度經營會員，設計並執行客戶維繫與忠誠度策略

5.    線上線下行銷資源整合：統籌線上與線下行銷資源，並運用數據分析提升行銷效能

6.    異業合作與市場情報收集：開發異業合作機會，收集並分析市場情報，以支援決策

7.    團隊領導與績效管理：帶領團隊完成既定目標，營造合作且結果導向的工作環境

8.    公關與媒體管理：媒體經營與公關活動

1.推動品牌形象，制定行銷與銷售推廣策略，增強市場影響力

2.主導品牌企劃、文案撰寫、廣告及EDM設計協調，內外部活動規劃

3.規劃行銷預算，監控成效並提出優化建議

4.管理官網和平台商品及活動設定，提升數位平台成效

5.篩選並管理KOL合作，執行口碑行銷並分析結果

6.帶領行銷團隊，確保專案準時完成，提升整體效能

1.規劃與統籌館內相關行銷公關活動專案

2.公關行銷策略擬定

3.編列年度行銷公關預算及控管

4.新聞議題發想撰寫及危機處理能力

5.彙整分析同業市場動態及促銷方案

6.媒體關係維護、媒體採訪或媒體餐敘規劃、新聞媒體曝光成效追蹤

7.網路行銷規劃(FB、IG、或其他新興社群)

8.跨部門專案活動合作、溝通

9.同業趨勢彙整與分析

10.異業合作洽談執行

- 超過15年的行銷經驗（活動行銷、公關與品牌塑造）

- 具豐富的團隊管理經驗，曾帶領超過5人的團隊

- 精通整合行銷傳播 (IMC)、擅長大型活動舉辦

- 善於建立媒體關係、具業界人脈

- 對於美感、風格時尚、Lifestyle有關注