• Develop and execute tailored trade marketing strategies across channels for sales target achievement and brand objectives.
• Lead, mentor, and support the trade marketing team for effective plan execution.
• Collaborate with sales, product, and brand teams to align initiatives with business goals.
• Analyze market trends, consumer behavior, and competitor activities for growth and innovation.
• Manage promotional campaigns, trade shows, and product launches across online and offline platforms.
• Build strong relationships with stakeholders for mutually beneficial partnerships.
• Monitor and evaluate performance using data-driven insights to optimize strategies and improve ROI.
• Stay updated on industry trends and regulations for competitive advantage.
• Ensure compliance with regulatory requirements and company policies in all activities.

• Serve as the regional marketing automation for Asia-Pacific regions and China market.
• Contribute to local demand generation programs by transforming vague concepts into marketing strategies, goals, and assets.
• Collaborate with key regional stakeholders to plan, create, and optimize campaign content with an editorial mindset.
• Develop marketing automation campaigns focusing on customer needs, preferences, demand generation, relationship building, and retention throughout the visitor lifecycle.
• Manage marketing automation campaigns hands-on, including designing and setting up materials, overseeing operations, and optimizing results.
• Coordinate digital presence by overseeing regional social media and online ad campaign management.
• Integrate digital presence into marketing automation campaigns in collaboration with the regional marketing team.

1. 制定並實施日用品產品的行銷策略，以實現銷售目標。
2. 負責市場調研和競爭分析，以了解行業趨勢和消費者需求。
3. 設計並執行促銷活動和廣告計劃，提高品牌知名度和產品銷量。
4. 與銷售團隊合作，制定銷售推廣方案，擴大銷售渠道。
5. 監控產品銷售數據，分析市場反饋，並提出改進建議。
6. 與供應鏈部門合作，確保產品供應充足並維護庫存水平。
7. 與市場部門協調合作，確保行銷活動符合品牌形象和市場定位。
8. 與廣告代理商和其他合作夥伴溝通合作，確保廣告效果最大化。

• Responsible for executing new product development plans, including market research, competition analysis, and product positioning.
• Monitor sales performance and market feedback of existing products to formulate appropriate product strategies and plans.
• Conduct regular product analysis and evaluation, including market share, competitive landscape, and profitability.
• Analyze competitors' product features and sales strategies to develop countermeasures.
• Provide product information and training to support the sales team.
• Collaborate closely with the sales team to resolve customer issues and provide product support.
• Understand pharmaceutical regulations and product compliance requirements.
• Collaborate with relevant departments to ensure product development and sales comply with regulations.

• 負責相關市場調查研究, 產業趨勢分析
• 針對自家無線IC 產品藍圖規畫以及功能制定
• 產品業務專案開發

1. A&P, P&L, ATL (TVC, KOLs), BTL management.
2. Collect market insights and analyze market trend.
3. Better with NPD experience and develop brand/product 3-5 year marketing plan.
4. Develop marketing campaign and monitor/work with external agencies.
5. Review and analyze marketing campaign performance.
6. Evaluate and identify new product opportunity, product concept development and product launch plan/preparation.
7. Analyze and report on the performance and efficiency of campaigns and sales.

[Responsibility]

1. A&P, P&L, Digital Marketing, BTL management.
2. Collect market insights and analyze market trend.
3. Better with NPD experience (SPM/PM) and develop brand/product 3-5 year marketing plan.
4. Develop marketing campaign and monitor/work with external agencies.
5. Review and analyze all marketing planning performance.
6. Evaluate and identify new product opportunity, product concept development and product launch plan/preparation.
7. Analyze and report on the performance and efficiency of plans and sales.

• 分析市場和新產品開發的潛力，制定相應策略。
• 設計並實施新產品上市的行銷策略。
• 參與新產品開發專案，確保項目順利推進。
• 負責管理指定品牌，以實現業績目標。
• 領導和執行行銷專案，確保目標的達成。
• 監控產品成本、價格和毛利，保證利潤最大化。
• 預測產品銷售數量，並進行庫存管理。